The Benefits of a Brand

A brand is not just about a logo. A brand embodies what your company is about – it has a personality, an identity, values, a vision…it allows customers to connect with you and recognise you, and it provides employees with guidelines and a sense of belonging.

A key factor in a brand's success is the consistency with which it is used throughout an organisation. Through creating brand guidelines that can be shared with all staff, using clearly identified design elements, messages and tone across all communications, and by having a nominated brand ambassador within the company, consistency can be achieved quickly and successfully.

100% Marketing can guide you through the process of creating a brand, initiating a rebrand or brand refresher and acting as overall brand guardians.

Elements can include:

Mission Statement and Company Values
Logo Design and Image Formulation
Message and Key Word Formulation
Brand Guidelines
Roll of out Brand Guidelines at group level