The first curved carbon fibre rear bumper for the Corvette Stingray. Created through Thomas Technik's patented Radius Pultrusion process.
A simple press campaign that received maximum exposure. A press conference with key titles was held at JEC World 2019, after which a technical case study was scripted, formatted and pushed out to the press. Press interviews were organised during 2019 and 2020.
"Radius Pultrusion is a game-changer in the Automotive industry and 100% Marketing were brilliant at getting this message out there. We really didn't have to do much! They automatically understood the tech involved and created compelling content that resulted in 2 front cover stories"
– Sebastian Mehrtens,
Head of Sales, Thomas Technik + Innovation