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Integrated Marketing Communications
Sicomin announced the qualification of its epoxy infusion resins and adhesives for the series production of Candela’s all electric, award winning foiling motorboat, the Candela 7. Sicomin worked with Candela to supply high-performance epoxy laminating resins for the manufacture of the initial prototype vessels. With the ramp up of series production, Sicomin also supported Candela’s targets to industrialise the production process, providing materials and process support that were then validated with extensive on the water testing.
A Candela 7 focused booth was created for Sicomin with additional foiling focused video
Messages and technical content were formulated with Candela and Sicomin spokesmen
A press release and technical case study were scripted, formatted and pushed out to the press in the lead up to the show to generate digital coverage and media interviews
Combined press interviews were sold in and organized between Sicomin and Candela and 8 magazine titles including; SeaHorse, PowerBoat & Rib Magazine, Professional Boatbuilder, IBI, Ship & Boat International, Royal Institution of Naval Architects and Composites World
"The 100% Marketing team were on it with this campaign! A very efficient, professional service with a great understanding of our technology involved… and great results!"